Titlebook: Driving Quality Management and Sustainability in VUCA Environments ; 4th International Co Jo?o Reis,Tiago Pinho,Ana Mendes Conference proce

Cloudburst

The Influence of Augmented Reality on the Consumer Purchasing Process,e experiences that lead users to fully engage in the proposed content. Despite the increasing use of AR by companies and individuals, there are still few empirical studies investigating its influence on consumer behavior; therefore, the present study intends to analyze the different behaviors and at