Titlebook: Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary; Matt Hills Book 2015 Matt Hills 2015 Docto

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Overview: The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a ‘popular media event‘ while sometimes uneasily integrating public service values and consumerist logics.978-1-137-46332-6

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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary978-1-137-46332-6

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