Titlebook: Diversity in European Marketing; Text and Cases Thomas Rudolph,Bodo B. Schlegelmilch,Jan Niklas Me Textbook 2012 Gabler Verlag | Springer F

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Textbook 2012he topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and management of companies such as Aldi, Delhaize, DeLaval, Deutsche Bank, KFC, Kofola, Puma, and Vestas Wind Systems, among others.