Titlebook: Digital and Social Media Marketing; Emerging Application Nripendra P. Rana,Emma L. Slade,Yogesh K. Dwivedi Book 2020 Springer Nature Switze

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Georgios Ampatzidis,Anastasia Armenices for smart cities. In particular attention is paid to cultural bias and all-inclusive multiculturalism in smart cities. This chapter also proposes new vignettes for marketing in smart cities in which the female-relational-perspective, superdiversity, noncultural bias, all-inclusive multiculturalism and Internet of the Things are combined.

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Marek Kowalkiewicz,Niz Safrudin,Bert Schulzeervice quality. It uses Twitter analytics for the same. Tweets were downloaded using Twitter API for both Ola and Uber and content analytical procedures were followed. SERVQUAL model is used as a guiding framework for analysis. The analysis indicates that reliability of service is the biggest need for customers of these services.

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Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Researcement social media into their marketing activities, it is also acknowledged that companies struggle to calculate the return on investment (ROI) from social media marketing efforts as most of them focus only on certain tangible outcomes such as the impact on sales and purchases. Attempts have been ma

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Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-cd issues of social media commerce. It was also noticed that extant literature did not explore or link the impact of social commerce constructs on social trust and how this could impact the customer value co-creation. Hence, the current research aims to identify this gap and to propose a conceptual f

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Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabiaour demographic factors, namely age, gender, education, and customer’s experience with social media, have been examined in this present study. The data was collected from a field survey questionnaire administered to a convenience sample of Saudi customers. The main statistical results (mean and stan

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Developing a Research Instrument to Study the Impact of Consumer Brand Perception, Consumer Brand Reconsumer. Increasing number of online shoppers, spurt in mobile penetration, secure payment gateways and improved logistics infrastructure are the key factors affecting the domestic online market. This study aims at developing an instrument to map the three major constructs—Consumer Brand Perception

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