Titlebook: Digital Transformation in Sales; How to Turn a Buzzwo Livia Rainsberger Book 2023 The Editor(s) (if applicable) and The Author(s), under ex

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https://doi.org/10.1007/978-3-030-90990-1 sales technology, are fundamentally changing sales approaches and models. Last but not least, the pandemic has also made its contribution and massively accelerated many changes in sales. Markets, technologies and, most importantly, customers are driving digital transformation in sales, regardless o

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Zhivko Taushanov,André Berchtolderstanding within sales organizations. There is a lot of talk and discussion, but still no real understanding of what digital sales transformation is actually about. The misunderstandings start with the terminology itself and are only exacerbated by the conflicting information in the market and with

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Life Course Research and Social Policiesof which may be obvious, but others may be hidden. The 7W Digital Sales Transformation Model ensures that nothing is overlooked when developing the transformation strategy by addressing all the relevant key issues and areas that are important: from the value proposition, target customers, sales appr

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Network Analysis of Sequence Structuresng and driving change unwaveringly, thus requiring the development of an agile transformational capability in organizations. Transformation is not something that is implemented .. It will become a core activity in sales of the future, consequently transformation processes must become an integral par

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https://doi.org/10.1007/978-3-658-38887-4Change Management; Artificial Intelligence; Book Digitalization Sales; Digitization Strategy; Digital To