Titlebook: Digital Stractics; How Strategy Met Tac Chris Outram Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 business.marketing.stra

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Strategy Processes in the World of Stractics,Given the need to move at a rapid pace in the digital world and the fact that you can refine/experiment with different digital models rapidly and effectively, strategy is much more an osmotic and empirical process than a purely analytical, logical, or linear process. Strategy and tactics are intertwined.

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Advice from the Top: Stractical Tips from Our Digital CEOs,The world looks very different if you are the CEO of a pure play versus being the CEO of a hybrid.

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Handbibliothek für Bauingenieurepossible until a digital threat is truly evident. They worry primarily about the fact that moving online might involve the reduction of their more conventional/traditional activities. All too seldom do hybrids consider digital to be a big opportunity which could open up access to new sources of grow

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,Hybrid Players — Waking up to the New Digital Reality!,possible until a digital threat is truly evident. They worry primarily about the fact that moving online might involve the reduction of their more conventional/traditional activities. All too seldom do hybrids consider digital to be a big opportunity which could open up access to new sources of growth.

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Chris OutramArticulates a phenomenon that we already know is happening but hadn‘t named yet.Quality of input from real life practitioners.Looks at the impact of digital not just on marketing but on wider corporat

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