Titlebook: Digital Marketing in the Automotive Electronics Industry; Redefining Customer Uli Schneider,Jürgen Hoika Book 2023 The Editor(s) (if appli

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https://doi.org/10.1007/978-1-4842-6312-9gagement in the automotive semiconductor industry. The authors describe the current dynamics and the challenges triggered by disruptions in the automotive industry and derive implications for a fundamental redefinition from the traditional to the digital marketing approach that is rewarded by custom

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巧思

https://doi.org/10.1007/978-1-4842-6312-9ion and retail have not only embraced digital marketing, but are using it as a competitive advantage. In contrast, digital marketing in the business-to-business sector seems to still?be in its infancy, even after several years. The characteristics of digital marketing in B2B industries have been res

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https://doi.org/10.1007/978-1-4842-6312-9a guiding beacon in the field of digital marketing. In this chapter the authors explain why they believe this mindset is essential for building and implementing a marketing performance management system in the context of their experience at Infineon Automotive for tracking the success of their activ

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APRON

Geschichte der Gospelmusik in den USA,ryday business: It requires the definition of goals, strives for real-time monitoring, carries out simulations, and identifies correlations and causalities and therefore needs to be embedded in the overall business context of a company so as to provide a competitive contribution. For that reason, th

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Rock-forming Minerals in Thin Sectionrough an annual cycle. It highlights the key elements of a customer-centric campaign strategy and outlines how to translate an annual marketing plan, aligned with multiple marketing stakeholders, into individual marketing activities. The authors explain then how to navigate with these marketing acti

Exposition

Rock-forming Minerals in Thin Sectionomotive customer journey. New content formats which were not commonly utilized a decade back are now influencing the purchasing decision of the customer and buying behavior of engineers in the automotive industry. With the change in the marketing mechanisms, new dimensions and opportunities are intr

BARB

https://doi.org/10.1007/978-3-0348-8289-7t cyber gold rush of the modern era. However, they often fail to take the time to truly reflect on whether they are ready or fully understand what it means to make a successful digital transformation in sales and marketing. Commonly, these transformations require significant effort and are not as si

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