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Titlebook: Digital Marketing Technologies; Hashem Aghazadeh,Mozhde Khoshnevis Textbook 2024 The Editor(s) (if applicable) and The Author(s), under ex

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發(fā)表于 2025-3-21 16:34:38 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Digital Marketing Technologies
編輯Hashem Aghazadeh,Mozhde Khoshnevis
視頻videohttp://file.papertrans.cn/280/279547/279547.mp4
概述Discusses marketing technologies and artificial intelligence.Fills the gap in the recent development in marketing.Introduces the whole technologies that can be applied in marketing
圖書封面Titlebook: Digital Marketing Technologies;  Hashem Aghazadeh,Mozhde Khoshnevis Textbook 2024 The Editor(s) (if applicable) and The Author(s), under ex
描述.This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs). .
出版日期Textbook 2024
關(guān)鍵詞Digital Marketing; Marketing Technology; Marketing Analytics; Marketing Intelligence; Digital Business; D
版次1
doihttps://doi.org/10.1007/978-981-97-0607-5
isbn_softcover978-981-97-0606-8
isbn_ebook978-981-97-0607-5
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
The information of publication is updating

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發(fā)表于 2025-3-21 23:53:01 | 只看該作者
Digital Marketing Analysis and Strategynd principles that should be considered during the analysis. Next, we talk about various objectives of digital marketing which are considered as the basis of formulating strategies. Then, we discuss digital marketing strategies and the necessary decisions that should be made while formulating these
板凳
發(fā)表于 2025-3-22 01:07:13 | 只看該作者
地板
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發(fā)表于 2025-3-22 08:58:32 | 只看該作者
Martechs and Digital Marketing+ (Types of Digital Marketing)ital B2B marketing, digital relationship marketing, digital guerrilla marketing, innovative and entrepreneurial marketing, mobile marketing, database marketing, content marketing, social media marketing, affiliate marketing, search engine marketing and digital sensory marketing.
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發(fā)表于 2025-3-22 13:39:09 | 只看該作者
https://doi.org/10.1007/978-3-476-00211-2latforms for developing digital marketing. Then, we explain digital marketing management, including digital marketing analysis; digital marketing strategy; digital marketing implementation; digital marketing management models such as SOSTAC marketing planning model and RACE framework for digital mar
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發(fā)表于 2025-3-22 20:07:17 | 只看該作者
K. R. Bachmann,N. Brügmann,S. Simonnd principles that should be considered during the analysis. Next, we talk about various objectives of digital marketing which are considered as the basis of formulating strategies. Then, we discuss digital marketing strategies and the necessary decisions that should be made while formulating these
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發(fā)表于 2025-3-22 23:33:42 | 只看該作者
https://doi.org/10.1007/978-3-476-00211-2Second, we will define marketing technology and describe its 4Ps as necessary elements which help marketing technologies to be realized practically. Then, we will relate marketing technologies with marketing generations and explain their applications in the latest generations. Finally, we will discu
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發(fā)表于 2025-3-23 03:51:38 | 只看該作者
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發(fā)表于 2025-3-23 06:57:50 | 只看該作者
Biological Activity in Weathering,ital B2B marketing, digital relationship marketing, digital guerrilla marketing, innovative and entrepreneurial marketing, mobile marketing, database marketing, content marketing, social media marketing, affiliate marketing, search engine marketing and digital sensory marketing.
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