Titlebook: Digital Economy. Emerging Technologies and Business Innovation; Third International Mohamed Anis Bach Tobji,Rim Jallouli,Anton Nijholt Con

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Co-design and Chronic Regulatory Focus: A Cross-cultural Study and Suggestions for Future ,-Marketins responses toward co-designed packaging. A cross-cultural study through an online experiment brings to light unpredicted findings and new insights for co-design and consumer psychology literatures, as well as, for e-marketers and professionals.

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E-Learning Effectiveness: A Survey in Two Tunisian Higher Education Establishments Using an Educatiotablishments. The empirical validation is ensured by factor analyses and structural equations models. Based on these analyses, we could partially validate the effect of motivation, and computer anxiety on the learners’ reaction. Moreover, we were able to check the important effect of motivation on learning.

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Social Marketing in Tunisian Public Health: Case of Sahtekmmunity. This research aims to first bring out, the priority of enhancing the level of public awareness of Non-Communicable Disease in Tunisia..This paper focus on the construction of “Sahtek”, a Facebook solution developed on the fundamentals of Social Marketing, to better coach and promotes awareness of Non-Communicable Disease prevention.

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1865-1348 in May 2018. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce.. .The 15 papers presented in this volume were carefully reviewed and s

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Conference proceedings 20188. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce.. .The 15 papers presented in this volume were carefully reviewed and selected fr

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