Titlebook: Digital Economy. Emerging Technologies and Business Innovation; Second International Rim Jallouli,Osmar R. Za?ane,Anton Nijholt Conference

魯莽

growth-factor

波動(dòng)

averse

Celebrity Endorsement on Social Networks Sites: Impact of His/Her Credibility and Congruence with thd dissemination on Social Networks Sites (SNS). Two different and spontaneous celebrities’ endorsements were considered. The first is more cause-related and concerned the celebrity Hend Sabry, a well-known actress, who endorsed on Facebook the national campaign “Zourou Tounes” (“visit Tunisia”), in

貴族

暫時(shí)休息

Terminal

Not Always a Co-creation: Exploratory Study of Reasons, Emotions and Practices of the Value Co-destroratory study using the netnography method combined with the critical incidents technique was conducted. The results clarify, firstly, that the corporate misbehavior, the unfairness of the firm and the failure of the consumer experience are the main reasons of the value co-destruction, and secondly,

Mhc-Molecule

flimsy

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