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Titlebook: Differential Games in Marketing; Steffen J?rgensen,Georges Zaccour Book 2004 Springer Science+Business Media New York 2004 Advertising.gam

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發(fā)表于 2025-3-21 19:02:22 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Differential Games in Marketing
編輯Steffen J?rgensen,Georges Zaccour
視頻videohttp://file.papertrans.cn/279/278726/278726.mp4
叢書名稱International Series in Quantitative Marketing
圖書封面Titlebook: Differential Games in Marketing;  Steffen J?rgensen,Georges Zaccour Book 2004 Springer Science+Business Media New York 2004 Advertising.gam
描述Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. .The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. .The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
出版日期Book 2004
關(guān)鍵詞Advertising; game theory; marketing; pricing
版次1
doihttps://doi.org/10.1007/978-1-4419-8929-1
isbn_softcover978-1-4613-4724-8
isbn_ebook978-1-4419-8929-1Series ISSN 0923-6716 Series E-ISSN 2199-1057
issn_series 0923-6716
copyrightSpringer Science+Business Media New York 2004
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0923-6716 tial games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.978-1-4613-4724-8978-1-4419-8929-1Series ISSN 0923-6716 Series E-ISSN 2199-1057
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Book 2004 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. .The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
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https://doi.org/10.1007/978-3-7908-1972-4 solution of these control problems leads to the characterization of an equilibrium of the game. In cooperative differential games, a Pareto optimal solution can be identified by optimal control methods, by constructing a joint payoff functional for the players.
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