| 書目名稱 | Designing Luxury Brands | | 副標(biāo)題 | The Science of Pleas | | 編輯 | Diana Derval | | 視頻video | http://file.papertrans.cn/269/268963/268963.mp4 | | 概述 | Based on the latest neuroscientific findings on how to design appealing luxury brands in terms of color, contrast, shape, material, sound, scent, and shine.Offers templates for creating attractive lux | | 叢書名稱 | Management for Professionals | | 圖書封面 |  | | 描述 | This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test? taken by over 10 million people -? to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look?at luxury from a new angle. ? ? | | 出版日期 | Book 20181st edition | | 關(guān)鍵詞 | Consumer Behavior; Luxury; Luxury Brands; Marketing; Product Development; Shopping Behavior | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-71557-5 | | isbn_softcover | 978-3-030-10075-9 | | isbn_ebook | 978-3-319-71557-5Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | Springer International Publishing AG, part of Springer Nature 2018 |
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