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Titlebook: Designer Politics; How Elections Are Wo Margaret Scammell Book 1995 Palgrave Macmillan, a division of Macmillan Publishers Limited 1995 cam

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發(fā)表于 2025-3-21 16:14:49 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Designer Politics
副標題How Elections Are Wo
編輯Margaret Scammell
視頻videohttp://file.papertrans.cn/269/268885/268885.mp4
圖書封面Titlebook: Designer Politics; How Elections Are Wo Margaret Scammell Book 1995 Palgrave Macmillan, a division of Macmillan Publishers Limited 1995 cam
描述This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice. Designer Politics looks at the historical engines of growth of commercial salesmanship in politics. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process. The author challenges the prevailing pessimism that Britain is hurtling towards American presidential-style campaigns and that marketing necessarily demeans and undermines democracy. While there are inherent dangers, there also comes new potential for a more genuinely popular democracy.
出版日期Book 1995
關鍵詞campaign; election; elections; government; information; marketing; media; news; politics
版次1
doihttps://doi.org/10.1007/978-1-349-23942-9
isbn_softcover978-0-333-58672-3
isbn_ebook978-1-349-23942-9
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 1995
The information of publication is updating

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he prevailing pessimism that Britain is hurtling towards American presidential-style campaigns and that marketing necessarily demeans and undermines democracy. While there are inherent dangers, there also comes new potential for a more genuinely popular democracy.978-0-333-58672-3978-1-349-23942-9
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Mohammad Mahdi Dehshibi,Andrew Adamatzkymbarrassed at the suggestion.. Her own loyalty was to Sir Keith Joseph, and she did not believe that a woman leader would be acceptable to the party. ‘I don’t see it happening in my time,’ she said in an oft-cited answer to a reporter from the . in June 1974.
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Yeast Diversity and Flavor Compoundsovernment’s determination to win the strike entrenched the public image of Mrs Thatcher as a tough and resolute leader, yet there appeared to be scant reward in terms of popular support. Norman Tebbit noted somewhat ruefully in his memoirs:
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Vinayak Upadhya,Shrishail S. Navirket research. The Tories ran a consciously marketing-inspired ‘branding’ exercise to distance Major’s party from Kinnock’s. The Liberal Democrats, guided by the pressure group veteran Des Wilson, mounted a highly disciplined communications campaign, in total contrast to the muddled shambles of 1987.
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Crusted Agent to Media Expert: The Changing Face of Campaigns,gnified the appeal of Sir Winston Churchill in 1945’.. Election campaigning issues were usually few, and frequently there was just one national topic, such as the abolition of income tax (1874) or Irish Home Rule (1886). The campaigning slogan, ‘the cry’, was handed down by party leaders to their followers.
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Towards the Permanent Campaign: the 1987 Election,overnment’s determination to win the strike entrenched the public image of Mrs Thatcher as a tough and resolute leader, yet there appeared to be scant reward in terms of popular support. Norman Tebbit noted somewhat ruefully in his memoirs:
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The Image-Makers Unbound: Marketing in the Post-Thatcher Era,rket research. The Tories ran a consciously marketing-inspired ‘branding’ exercise to distance Major’s party from Kinnock’s. The Liberal Democrats, guided by the pressure group veteran Des Wilson, mounted a highly disciplined communications campaign, in total contrast to the muddled shambles of 1987.
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