Titlebook: Design and Brand; The Influence of Pro Robert Kreuzbauer Book 2002 Deutscher Universit?ts-Verlag GmbH, Wiesbaden 2002 Brand.Branding.Design

culinary

書目名稱Design and Brand影響因子(影響力)




書目名稱Design and Brand影響因子(影響力)學(xué)科排名




書目名稱Design and Brand網(wǎng)絡(luò)公開度




書目名稱Design and Brand網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Design and Brand被引頻次




書目名稱Design and Brand被引頻次學(xué)科排名




書目名稱Design and Brand年度引用




書目名稱Design and Brand年度引用學(xué)科排名




書目名稱Design and Brand讀者反饋




書目名稱Design and Brand讀者反饋學(xué)科排名

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典型

Final Comments and Summary,nce of design within brand formation. Nevertheless, for a more detailed investigation of this process, design has to be broken down into the parts, form, color, graphics, etc. In particular, the importance of color during brand formation is an as yet undeveloped aspect of the underlying investigation.

典型

investigate the relationship between design and brand...On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the influence of design on brand perception and the storage of brand knowledge. He integrates the latest theories on form perception and

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https://doi.org/10.1007/978-3-030-29662-9n only incrementally modified — products are introduced within shorter time intervals provoking an ongoing reduction of product life cycles (Trinkfass 1997). In this world of time-based competition, companies more often see themselves confronted with difficulties in differentiating their supply by means of primarily technical-functional benefits.

ARM

Book 2002e the relationship between design and brand...On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the influence of design on brand perception and the storage of brand knowledge. He integrates the latest theories on form perception and cognitive

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