Titlebook: Design Thinking for New Business Contexts; A Critical Analysis Yujia Huang,David Hands Textbook 2022 The Editor(s) (if applicable) and The

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Evolution of the Relationship Between Design and Business Activities,nal innovation. It starts with a brief discussion as to the origins of design thinking from the late 1960s, outlining key developments in its growing maturity as a strategic organisational asset. Key concepts and models are offered which enable the organisation (be it in the commercial sector or non

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Organisational Complexity and Change by Design,cs (Covid-19) right through to emergent technological and market transformations; as such, organisations (regardless of size and industry activity) need to be continually vigilant to these dynamic existential forces. It then focuses upon the varying types of organisational structures that shape the

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Design Thinking for Branding,ement problems. Design thinking can be applied in many business functions including the organisation’s branding strategies. This chapter discusses the contributions of design thinking to brand management by presenting a conceptual framework which explores the connections of the design thinking proce

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Design Directions and Future Trajectories, The design profession has advanced considerable over the last decade, moving from suppliers of design expertise to business enterprises, now becoming an unlikely source of inspiration when engaging with wider societal challenges and associated wicked problems. One such initiative, is the internatio

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Summary,to address deep-rooted social and global challenges. Its evolutionary development continues to inform its character and value as a highly creative problem-solving approach to often complex problems. Many regard it as a panacea to solve all known ills and wicked problems with one prescribed dose of a