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Titlebook: Decision Making in Marketing and Finance; An Interdisciplinary Paul Sergius Koku Book 2014 Paul Sergius Koku 2014 Marketing-Finance.Interfa

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發(fā)表于 2025-3-21 19:06:15 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Decision Making in Marketing and Finance
副標(biāo)題An Interdisciplinary
編輯Paul Sergius Koku
視頻videohttp://file.papertrans.cn/265/264229/264229.mp4
圖書封面Titlebook: Decision Making in Marketing and Finance; An Interdisciplinary Paul Sergius Koku Book 2014 Paul Sergius Koku 2014 Marketing-Finance.Interfa
描述As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
出版日期Book 2014
關(guān)鍵詞Marketing-Finance; Interface; Advertising; communication; Customer Lifetime Value; decision making; manage
版次1
doihttps://doi.org/10.1057/9781137444776
isbn_softcover978-1-349-47882-8
isbn_ebook978-1-137-44477-6
copyrightPaul Sergius Koku 2014
The information of publication is updating

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Database Systems as Abstract Machinestion processes, and (2) they also have better gatekeeping and governance protocols. We can add a few more for this disparity in success rates, such as possibly flawed processes for market research of the need for the products/services, a rush to beat top performers, and/or be the first in the market
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Elvis C. Foster,Shripad V. Godbolers described the elephant to be as thin as a rope or a snake. The second man who felt the elephant’s leg described the elephant like a huge pillar. The third man who felt the elephant’s tusk said the elephant was like a pipe. To the fourth man who felt the animal’s belly, the elephant was like a wal
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Introduction to Database Systemsen have to wrestle with. Common as the questions are, the answers are not simple, and the fact that such questions are now the norm suggests the following:.Commenting on the importance of customer loyalty, Reichheld states, “Experience has shown us that disloyalty at current rates stunts corporate p
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https://doi.org/10.1007/978-0-230-00107-7is chapter. The term “signaling” is used in many disciplines including, but not limited to, finance, economics, marketing, and evolutionary biology. Some scholars have argued that the term originated from evolutionary biology where scientists use it to describe a unique communication between male an
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Database Systems as Abstract Machinesicture of failure rates, consider the following: some reports state that the failure rate of new products is between 80% and 90% (Crawford, 1987). However, different studies, depending on the methodology and analytical technique used, report rates between 24% and 98%. According to a report by Cooper
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Database Systems as Abstract Machineso be exposed to about 600 to 625 such exposures per day. Approximately 272 of these exposures come from the traditional media such as TV, radio, magazines, and newspapers. These statistics, it is claimed, are more sound than the approximately 1,600 exposures attributed to Edwin Ebel’s (1957) remark
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