Titlebook: Data-Driven Personas; Bernard J. Jansen,Joni Salminen,Kathleen Guan Book 2021 Springer Nature Switzerland AG 2021

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escalate

An Overview of STEM Education in Asia,tics. Then, we present a short history of data-driven personas. This concise history is followed by a brief discussion of user segmentation, which is the conceptual foundation of personas. We end the chapter with an overview of Automatic Persona Generation (APG), a data-driven persona system used th

OMIT

Saravanan Muthaiyah,Vivek Ajit Singho bring the stakeholders within an organization to understand, develop, and productively employ data-driven personas for enhanced user understanding. We outline and discuss details of a three-step data-driven-personas process consisting of ., ., and .. We end the chapter with an example of the Autom

motor-unit

Anjali Raghav,Sharad Vaish,Monika Guptana information needs, which refers to stakeholders’ requests for information. We then proceed to persona information display and design, which refers to how the selected information is displayed to end-users of data-driven personas. After this, we present the primary data collection strategies for d

minion

Pierre Collet,Jean-Pierre Eckmanne diversity of algorithmic approaches. We then summarize the primary challenges of data-driven persona development, pointing to the road ahead with general data-driven persona creation methods. We then demonstrate data-driven persona development with a detailed description of the Automatic Persona G

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Technological Developments and Standards often, from assumptions. This integration of data and algorithms offers new opportunities to shift personas from flat files to interactive persona systems. We illustrate this transition with Automatic Persona Generation (APG), a persona system. In pushing advancements of both persona and analytics

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https://doi.org/10.1007/978-3-642-68851-5f data-driven personas are fair and representative of minority groups while also countering the perpetuation of stereotypes. The complicated intersections of people and technology form the basis of this ethical inquiry of data-driven persona development. By exploring how the individual steps in data

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Interdisciplinary Biotechnological Advancesrly all of the evaluation content applies to other types of personas as well. We highlight the need for evaluation in both persona research and practice, and we introduce techniques for persona evaluation. We discuss what is a good persona and what elements combine to make a good persona. We then in