Titlebook: Data Management, Analytics and Innovation; Proceedings of ICDMA Neha Sharma,Amlan Chakrabarti,Valentina Emilia Bal Conference proceedings 2

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Empirical Study of Soft Clustering Technique for Determining Click Through Rate in Online Advertisinial role in generating maximum revenue. A high click through rate (CTR) is an indication that the user finds the ad useful and relevant. For suitable placement of ads online and rich user experience, determining CTR has become imperative. Accurate estimation of CTR helps in placement of advertisemen

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