Titlebook: Data Analysis in Management with SPSS Software; J.P. Verma Textbook 2013 Springer India 2013 Cluster Analysis.Factor Analysis.Logistic Reg

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https://doi.org/10.1007/978-3-662-00574-3st buying behavior patterns. This segmentation of customers helps analysts in developing marketing strategy for different products in different segments of customers. These segments are developed on the basis of buying behavior of the customers in such a way so that the individuals in the segments a

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J. Winkelmann,T.-C. Wetter,C. Trenkwalderng the school, the students can opt for continuing further studies, or they may opt for some skill-related work. One may be interested to know as to what makes them to choose their course of action. In other words, it may be desired to know on what parameters these two groups may be distinct. Simila

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Colon irritabile und Fibromyalgiesyndromher occur or not occur. It has only two states which may be represented by 1(occurrence) and 0(nonoccurrence). Logistic regression can also be applied in a situation where the dependent variable has more than two classifications. The logistic regression can either be binary or multinomial depending

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Anil Batra,Gabriele Leitlein,Martina Dürrjects and keeping them in multidimensional space. MDS is widely used in marketing research for positioning of brands. It would be desired for any company to know as to how its brand of products is rated among other similar competing brands. While assessing the brand image of any product, the respond

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ues by using SPSS and interpreting the findings.Simple approThis book provides readers with a greater understanding of a variety of statistical techniques along with the procedure to use the most popular statistical software package SPSS. It strengthens the intuitive understanding of the material, t

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Konzepte – Chronifizierung von Schmerzene thing or situation can be perceived differently by different persons, and therefore, the decision cannot be universalized. On the other hand, if decisions are taken on the basis of scientific law, it is widely accepted and works well in the similar situations.