Titlebook: Darwinian Fitness in the Global Marketplace; Analysing the Compet Rajagopal Book 2012 Palgrave Macmillan, a division of Macmillan Publisher

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Competition Matrix,marketplace strategy has been devised as a way of providing a structure to achieve the key elements of our marketplace policy, and is best understood in conjunction with that document. The objective of the strategy is to deliver the customer intimacy which forms the foundation of our strategic relat

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Competition versus Cooperation,e the nature of competition include not only rivals, but also the economics of particular industries, new entrants, the bargaining power of customers and suppliers, and the threat of substitute services or products. Hence, competition seems to be inevitable. However, collaboration in business strate

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Forecasting and Fudge Factors Modelling,xists a gap in building quantitative models with academic rigour from managerial relevance. It is evident from the review of literature that though marketing modelling as emerged has a discipline over the twentieth century; marketing is considered as science in academia. This chapter discusses the f

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