Titlebook: Contemporary Marketing Management for Tourism and Hospitality; How New Tech and Gen Nikolaos Stylos,Roya Rahimi,Peter Robinson Book 2024 Th

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Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0,; Stylos, 2023). In the fourth industrial revolution, there is an interconnection between the virtual and physical world and companies have connected their products and processes to achieve higher value for their customers. Technological advancement in Industry has disrupted almost every industry in

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Hybrid Servicescapes in Tourism and Hospitality,d signs, symbols, and artefacts. In combination, the elements of the servicescape can generate internal responses for customers and employees and influence subsequent behaviours. In the contemporary tourism and hospitality landscape, digital resources and ICTs (such as automated touchpoints, smartph

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The Age of Tomorrow: Exploring Risk-Taking Styles in Travel Across Generations,of 180?million fewer international tourist arrivals and a US $195?billion loss in export revenues from international tourism between January and April 2020. In 2022, UNWTO (2022) revealed that international tourism remains far below pre-pandemic levels. The reason is that health risks are likely to

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