| 書(shū)目名稱 | Consumer Perceptions and Food | | 編輯 | Diana Bogueva | | 視頻video | http://file.papertrans.cn/243/242398/242398.mp4 | | 概述 | First book to bring together the complexity of the issues driven by consumer perception related to food.Identifies consumer perceptions relationship with food as a focal point for solving the future f | | 圖書(shū)封面 |  | | 描述 | .This book is a timely overview of the various aspects of consumer perception related to food. This book explores consumer perceptions that are vital to marketers and often underlie the success or failure of products in the marketplace. Perception is the process of selecting, organizing, and interpreting sensations into a meaningful whole, and this book highlights how human perceptions are unique, highly subjective, and easily distorted. These perceptions are influenced by our senses—sight, hearing, taste, smell, and touch—as well as our beliefs, emotions, opinions, and experiences. This book states that this is related to food, and perceptions are also guided by beliefs, thoughts, emotions, feelings, and opinions about, or preferences, expectations, and knowledge of, and the sensory experience, the fear, and the relationships built between the consumers and the food over time. This book aims to further the understanding of the fundamental mechanisms which determine individual responses to existing and emerging food issues. This book provides insights into consumer behaviour (e.g. consumer decision making, promoting behaviour change), factors influencing consumers’ food and meal ch | | 出版日期 | Book 2024 | | 關(guān)鍵詞 | Sustainable Development Goals; Innovative Food; Food Systems; Food Security; SDGs; Waste and Recycling; Su | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-97-7870-6 | | isbn_softcover | 978-981-97-7872-0 | | isbn_ebook | 978-981-97-7870-6 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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