Titlebook: Chinese Marketing and Management Scales; Oliver H. M. Yau,Bernard Lee Book 2024 The Editor(s) (if applicable) and The Author(s), under exc

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書目名稱Chinese Marketing and Management Scales影響因子(影響力)




書目名稱Chinese Marketing and Management Scales影響因子(影響力)學(xué)科排名




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書目名稱Chinese Marketing and Management Scales網(wǎng)絡(luò)公開(kāi)度學(xué)科排名




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書目名稱Chinese Marketing and Management Scales被引頻次學(xué)科排名




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慎重

hapter Two covers the Scale Development Procedure. Chapter Three focuses on Chinese Culture-related Scales. Chapter Four presents General Marketing Scales Developed in the Chinese Context. Chapter Five showcases Exemplary Papers for Some Selected Scales, and Chapter Six provides a summary of the book..978-981-97-4490-9978-981-97-4488-6

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整潔

General Marketing and Management Scales Developed in the Chinese Context,and 2, Service Behavior Orientation, Service Delivery Orientation, Scale for Business Hypocrisy, Scale for Marketing Practices, Scale for Customer Relationship Management, Scale for Stakeholder Orientation, and Scale for JSLO.

DEMUR

Book 2024, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and management, specifically designed for the Chinese context...This book will be highly valuable for marketing researchers and practitioners working in the

DEMUR

Chinese Culture-Related Scales,ety. From the Hsiao Orientation, emphasizing filial piety and family bonds, to the Bao Orientation, highlighting reciprocity and obligations, and the Customer Ren Orientation, focusing on empathy and customer relationships, we uncover the intricate layers of Chinese cultural values.

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General Marketing and Management Scales Developed in the Chinese Context,ing and management scales specifically developed for this market. We delve into nine prominent scales, including Marketing Relationship Orientation 1 and 2, Service Behavior Orientation, Service Delivery Orientation, Scale for Business Hypocrisy, Scale for Marketing Practices, Scale for Customer Rel

gentle

Presbycusis

Chinese Culture-Related Scales,ety. From the Hsiao Orientation, emphasizing filial piety and family bonds, to the Bao Orientation, highlighting reciprocity and obligations, and the Customer Ren Orientation, focusing on empathy and customer relationships, we uncover the intricate layers of Chinese cultural values.