書目名稱 | Customer Sense | 副標題 | How the 5 Senses Inf | 編輯 | Aradhna Krishna | 視頻video | http://file.papertrans.cn/242/241625/241625.mp4 | 圖書封面 |  | 描述 | An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer‘s senses. | 出版日期 | Book 2013 | 關鍵詞 | brand; branding; consumer | 版次 | 1 | doi | https://doi.org/10.1057/9781137346056 | isbn_softcover | 978-1-349-34442-0 | isbn_ebook | 978-1-137-34605-6 | copyright | Aradhna Krishna 2013 |
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