Titlebook: Customer Relationship Management; Concept, Strategy, a V. Kumar,Werner Reinartz Textbook 2018Latest edition Springer-Verlag GmbH Germany, p

初生

書目名稱Customer Relationship Management影響因子(影響力)




書目名稱Customer Relationship Management影響因子(影響力)學(xué)科排名




書目名稱Customer Relationship Management網(wǎng)絡(luò)公開度




書目名稱Customer Relationship Management網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Customer Relationship Management被引頻次




書目名稱Customer Relationship Management被引頻次學(xué)科排名




書目名稱Customer Relationship Management年度引用




書目名稱Customer Relationship Management年度引用學(xué)科排名




書目名稱Customer Relationship Management讀者反饋




書目名稱Customer Relationship Management讀者反饋學(xué)科排名

刻苦讀書

POLYP

https://doi.org/10.1007/978-1-4419-1223-7y competitive and customers get increasingly demanding. In order to stay relevant, companies must create value . the customers while at the same time extracting enough value . them. Strategically implemented CRM is a key component to meet this challenge by balancing Customer Perceived Value and Comp

表兩個

hereditary

https://doi.org/10.1007/978-1-4419-1223-7lements of a CRM System such as the company to customer touch points that cover sales, marketing, and service functions, (2) ascertaining the ROI of the planned CRM initiative by considering the costs and implementation timeframe, and (3) the project and data requirements for the deployment of the C

溺愛

https://doi.org/10.1007/978-1-4419-1223-7heir outcomes. This chapter reviews traditional marketing metrics and introduces various primary customer-based metrics for acquisition and customer activity measurement, before it explains some popular customer-based metrics. Some of the primary customer-based metrics introduced in this chapter for

溺愛

https://doi.org/10.1007/978-1-4419-1223-7this differential resource allocation is the economic value of the respective customer to the firm. Thus, before one can start to manage customers, one must have developed a thorough understanding of how to compute the value contribution each customer makes to a firm. Various economic concepts and p

Laconic

Aphorism

https://doi.org/10.1007/978-1-4419-1223-7explains customer databases by categorizing the types of databases, illustrating the benefits of marketing databases, and highlighting the uses of marketing databases. The chapter shows the different levels and methods of categorizing the databases by their respective main business function, informa

細(xì)節(jié)