| 書目名稱 | Customer Processes in Business-to-Business Service Transactions | | 編輯 | Janine Frauendorf | | 視頻video | http://file.papertrans.cn/242/241608/241608.mp4 | | 叢書名稱 | Business-to-Business-Marketing | | 圖書封面 |  | | 描述 | Services cannot be produced without customer participation. This aspect involves significant consequences for services management. The integration of the customer and the integration of the external resources that customers need to provide require comprehensive means to coordinate the activities of suppHers and customers. Services management Hterature is based on the idea that the success of service companies mainly depends on an effective and efficient design of supplier and customer interfaces. As a result, academic and practice-oriented service management problems are concerned with managing service processes. However, most approaches are focused on the supplier process side. Here, numerous concepts as well as IT supported tools for service process documentation and service process management have been developed. Customer processes, on the contrary, have mostly been ignored even though it is obvious that they have a high impact on the overall success of the service process. The present work is a major step forward to close that research gap. The author analyses the customer influence on efficiency and effectiveness of the service process depending on the customer‘s service proce | | 出版日期 | Book 2006 | | 關(guān)鍵詞 | Dienstleistungsmarketing; Kundenprozess; Prozessmanagement; Service blueprint; Service engineering; busin | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-8350-9447-5 | | isbn_softcover | 978-3-8350-0601-0 | | isbn_ebook | 978-3-8350-9447-5 | | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006 |
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