書目名稱 | Customer Experience |
副標(biāo)題 | Future Trends and In |
編輯 | Colin Shaw,Qaalfa Dibeehi,Steven Walden |
視頻video | http://file.papertrans.cn/242/241587/241587.mp4 |
圖書封面 |  |
描述 | Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. |
出版日期 | Book 2010 |
關(guān)鍵詞 | business; organization; social media; trust |
版次 | 1 |
doi | https://doi.org/10.1057/9780230291775 |
isbn_softcover | 978-1-349-32027-1 |
isbn_ebook | 978-0-230-29177-5 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 |