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Titlebook: Customer Co-Design; A Study in the Mass Stefan R. Thallmaier Book 2015 Springer Fachmedien Wiesbaden 2015 Business and Management.Customer

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發(fā)表于 2025-3-21 16:15:55 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Customer Co-Design
副標題A Study in the Mass
編輯Stefan R. Thallmaier
視頻videohttp://file.papertrans.cn/242/241582/241582.mp4
概述Publication in the field of economic sciences.Includes supplementary material:
叢書名稱Markt- und Unternehmensentwicklung Markets and Organisations
圖書封面Titlebook: Customer Co-Design; A Study in the Mass  Stefan R. Thallmaier Book 2015 Springer Fachmedien Wiesbaden 2015 Business and Management.Customer
描述Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.
出版日期Book 2015
關(guān)鍵詞Business and Management; Customer Service; E-Commerce; Productdesign; Sales and Marketing
版次1
doihttps://doi.org/10.1007/978-3-658-07526-2
isbn_softcover978-3-658-07525-5
isbn_ebook978-3-658-07526-2Series ISSN 2945-879X Series E-ISSN 2945-8803
issn_series 2945-879X
copyrightSpringer Fachmedien Wiesbaden 2015
The information of publication is updating

書目名稱Customer Co-Design影響因子(影響力)




書目名稱Customer Co-Design影響因子(影響力)學科排名




書目名稱Customer Co-Design網(wǎng)絡(luò)公開度




書目名稱Customer Co-Design網(wǎng)絡(luò)公開度學科排名




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書目名稱Customer Co-Design被引頻次學科排名




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書目名稱Customer Co-Design讀者反饋學科排名




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A Concise Encyclopaedia of Psychiatry. It ensures that products or services are designed through the customer’s eyes. This perspective is expected to increase the likelihood of customer needs being met more accurately with co-design than with conventional design processes, which are predominantly operated from a business perspective. T
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A Concise Introduction to Ceramicsn the online mass customization context. Müller (2007) argues that this development is strongly related to the potential and the diffusion of the internet, which enhances product individualization through online media and direct customer integration. Moreover, providers argue that the online context
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A Concise Introduction to Data Compressiontinction of the overall research approach and the research design, which details the phases and research steps undertaken. Finally, the data are characterized to provide a brief overview of the empirical sample. Therefore, the present chapter is divided into three sections.
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https://doi.org/10.1007/978-3-658-07526-2Business and Management; Customer Service; E-Commerce; Productdesign; Sales and Marketing
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