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Titlebook: Customer Centricity in New Product Development; Radical Customer Ori Ute Rademacher Book 2023 The Editor(s) (if applicable) and The Author(

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樓主
發(fā)表于 2025-3-21 19:00:00 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Customer Centricity in New Product Development
副標題Radical Customer Ori
編輯Ute Rademacher
視頻videohttp://file.papertrans.cn/242/241580/241580.mp4
概述Using consumer psychology to design customer-oriented products in agile times.For analog and digital products, b2b customers and consumers.With field-tested tips, inspiring techniques, formulation exa
叢書名稱essentials
圖書封面Titlebook: Customer Centricity in New Product Development; Radical Customer Ori Ute Rademacher Book 2023 The Editor(s) (if applicable) and The Author(
描述The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company‘s own pain points can prevail..
出版日期Book 2023
關鍵詞Consumer Psychology; New product development; Consumer Centricity; Product concepts; Innovation; Customer
版次1
doihttps://doi.org/10.1007/978-3-662-67697-4
isbn_ebook978-3-662-67697-4Series ISSN 2197-6708 Series E-ISSN 2197-6716
issn_series 2197-6708
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE
The information of publication is updating

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發(fā)表于 2025-3-21 23:20:45 | 只看該作者
Product Development in Agile Times,products are developed and optimised until they are ready for the market. In SMEs, innovation usually takes place along less formalised paths. Agile methods can help combine the advantages of both approaches.
板凳
發(fā)表于 2025-3-22 03:46:00 | 只看該作者
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發(fā)表于 2025-3-22 09:50:12 | 只看該作者
,Customer Centricity—More Than just Customer Orientation,usinesses in Germany are better at this than large corporations. This is shown in a study by the Institute for SME Research, which examined the innovation activities of almost 1900 small and medium-sized family businesses.
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發(fā)表于 2025-3-22 14:40:22 | 只看該作者
Product Development in Agile Times,products are developed and optimised until they are ready for the market. In SMEs, innovation usually takes place along less formalised paths. Agile methods can help combine the advantages of both approaches.
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發(fā)表于 2025-3-22 19:51:07 | 只看該作者
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發(fā)表于 2025-3-23 04:41:35 | 只看該作者
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發(fā)表于 2025-3-23 05:51:53 | 只看該作者
Denis Leigh,C. M. B. Pare,John Marksproducts are developed and optimised until they are ready for the market. In SMEs, innovation usually takes place along less formalised paths. Agile methods can help combine the advantages of both approaches.
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