Titlebook: Current Trends in Eye Tracking Research; Mike Horsley,Matt Eliot,Ronan Reilly Book 2014 Springer International Publishing Switzerland 2014

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The Quest for Integrating Data in Mixed Research: User Experience Research Revisitedlore the situations. We are using a wide range of research methods for collecting both qualitative data (e.g. interviews, open-ended survey questions, observations) and quantitative data (e.g. questionnaires, electroencephalography (EEG), electrodermal activation (EDA), heart rate, eye tracking). In

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Eye Tracking as a Research Method in Social and Marketing Applicationsipline develops its own unique shared understandings and common discourse and professional community of researchers. Each discipline also develops various research paradigms and assumptions which create boundaries between other disciplines in exploring and investigating human and physical phenomenon

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Mobile Eye-Tracking in Retail Researchg technology. Retail environments are complex, visually stimulating spaces that support both hedonic and utilitarian consumer experiences. There is little prior research into the use of mobile eye-gaze technologies in retail environments to understand consumer response at a holistic level, and this

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Eye Movement Evaluation of Signature Forgeries: Insights to Forensic Expert Evidencety measures, there are often attempts to mislead authorities by simulating genuine signatures. The ability to reliably identify genuine signatures from simulations is an area of forensic science of high value to legal proceedings, and several studies have established an expertise effect between fore

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atories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as w978-3-319-34369-3978-3-319-02868-2

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The Active Eye: Perspectives on Eye Movement Researchg behaviour. The utility of eye movements for understanding aspects of human behaviour is now recognised in a wide diversity of research disciplines. Indeed, the prevalence, diversity and utility of eye movements as research tools are evident from the contributions to be found in this volume.

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Guidance of Attention by Feature Relationships: The End of the Road for Feature Map Theories? relational account, as feature map theories would have to propose an unrealistically large number of additional feature maps to account for guidance by feature relationships. Moreover, it is argued that top-down tuning to feature relationships is neurologically plausible and that the relational the

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