Titlebook: Cultural Studies of LEGO; More Than Just Brick Rebecca C. Hains,Sharon R. Mazzarella Book 2019 The Editor(s) (if applicable) and The Author

lacrimal-gland

“Hey, Kids. Who Wants a Shot from the Merch Gun?!”: LEGO Batman as a Gateway Commodity Intertextue that LEGO aimed to promote a desire for the LEGO and Batman brands’ ongoing commercialism by strategically developing multi-commodifiable elements and cross-promotional partners. The authors further argue that LEGO’s use of these elements can serve, more generally, to socialize children into a br

BILL

Interdict

obscurity

Volatile-Oils

Master Building and Creative Vision in ating creativity. Whereas some toys tend toward abstraction, LEGO’s vision of creativity is thoroughly enmeshed in advertising and narrative content. Drawing on two LEGO Foundation research reports that define creativity in terms of systematic material play, in this chapter, author Jonathan Rey Lee

博識

剝削

LEGO Porn: Phallic Pleasure and Knowledges YouTube-based form of amateur filmmaking is ambivalent, generally perceiving the work to be hilarious and/or deeply perverse but not particularly meaningful. However, as author Shannon Brownlee argues, LEGO porn attests to pornographers’ ability to express sexual curiosity and knowledge through br

arcane

“It’s All About the Brick”: Mobilizing Adult Fans of LEGOa legion of brand ambassadors and co-creators. Jennings focuses on the intersection of fan studies, public relations and labor management as AFOLs navigate their fan identity. While the LEGO Group’s success can be measured in product sales and corporate growth, these metrics fail to capture the spec

過去分詞

壁畫

Mia Had a Little Lamb: Gender and Species Stereotypes in LEGO Setsrn about gender roles. In this chapter, author Debra Merskin employs intersectionality as a critical lens to analyze a selection of LEGO building sets that feature animals. She finds that while the LEGO sets in her study include boy and girl characters, the sets that target girls tend to present fem