Titlebook: Crowd-Based Business Models; Using Collective Int Rajagopal Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive lice

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Consumer Behavior and Cognitive Theoriesimplications of ‘consumer-firm’ power balance are deliberated in the chapter. Crowdsourcing is a process that explores collective intelligence for resolving the complex behavioral issues by distributing tasks to a large group of people. The learning objectives of this chapter include understanding o

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