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Titlebook: Cross Cultural Issues in Consumer Science and Consumer Psychology; Current Perspectives Hester van Herk,Carlos J. Torelli Book 2017 The Edi

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書目名稱Cross Cultural Issues in Consumer Science and Consumer Psychology
副標(biāo)題Current Perspectives
編輯Hester van Herk,Carlos J. Torelli
視頻videohttp://file.papertrans.cn/241/240245/240245.mp4
概述Integrates different cultural frameworks and critically reviews the literature relevant to consumer psychology.Covers the main cross-cultural topics in one volume.Can be used as a text in cross-cultur
圖書封面Titlebook: Cross Cultural Issues in Consumer Science and Consumer Psychology; Current Perspectives Hester van Herk,Carlos J. Torelli Book 2017 The Edi
描述This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. ?Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve..Among the topics covered:.?Culture as a driver of individual and national consumer behavior..Consumer culture-based attitudes toward buying foreign versus domestic products..Country-of-origin effects: consumer perceptions of international products..The roles of cultural influences in product branding.
出版日期Book 2017
關(guān)鍵詞international business; diversity in the workplace; international trade; culture relativity of theories
版次1
doihttps://doi.org/10.1007/978-3-319-65091-3
isbn_softcover978-3-319-87948-2
isbn_ebook978-3-319-65091-3
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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Culture at the Country Level,aborating the theoretical foundations for studying culture at the country level. We highlight the use of countries or nations as a unit of analysis and pay special attention to the way in which a group-level construct such as culture has implications at lower levels of analysis, affecting the values
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Positive and Negative Sentiments Towards Other Nations,evelopment in various ways. Patriotic consumers, for example, believe in the superiority of domestic products and deliberately forgo imported alternatives. Xenocentric consumers, by contrast, embrace consumption goods from abroad and deliberately purchase them. This book chapter provides an overview
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Methodological Issues in Cross-Cultural Research,asures that are comparable across different cultures when conducting cross-cultural studies. In this chapter, we describe two major strategies for enhancing cross-cultural comparability. First, we discuss a priori methods to ensure the comparability of data in cross-cultural surveys. In particular,
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