Titlebook: Creativity and the Mind; Discovering the Geni Thomas B. Ward,Ronald A. Finke,Steven M. Smith Book 1995 Thomas B. Ward, Ronald A. Finke, and

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Matthias Weiergr?ber,Andreas Gr?bere Cetus Corporation to synthesize chemicals used in genetic cloning. The road wove to and fro through the hills, and the fragrance of wildflowers wafted in his window as Mullis toyed with notions in his mind. He had gotten an idea for a technique for working with chemical samples containing low amou

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Design of Wind Energy Conversion Systems,We have considered how people can use their concepts to formulate creative ideas. Now we examine how mental imagery can enhance creativity. We will also examine how imagery techniques can sometimes help us avoid the influence of conventional concepts when generating a new idea.

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Exemplarische Erprobung der Methode,We have seen that people often rely heavily on old ideas when they formulate new ones. In this chapter we will examine how existing knowledge influences the artifacts that humans produce. We will see that innovation is basically a conservative process, but also one that allows a flowering of useful new ideas.

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Visualizing in a Creative Way,We have considered how people can use their concepts to formulate creative ideas. Now we examine how mental imagery can enhance creativity. We will also examine how imagery techniques can sometimes help us avoid the influence of conventional concepts when generating a new idea.

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Invention and Product Development,We have seen that people often rely heavily on old ideas when they formulate new ones. In this chapter we will examine how existing knowledge influences the artifacts that humans produce. We will see that innovation is basically a conservative process, but also one that allows a flowering of useful new ideas.

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