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Titlebook: Creating a Customer Experience-Centric Startup; A Step-by-Step Frame Thomas Suwelack,Manuel Stegemann,Feng Xia Ang Book 2022 The Editor(s)

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發(fā)表于 2025-3-21 16:32:19 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書(shū)目名稱Creating a Customer Experience-Centric Startup
副標(biāo)題A Step-by-Step Frame
編輯Thomas Suwelack,Manuel Stegemann,Feng Xia Ang
視頻videohttp://file.papertrans.cn/240/239433/239433.mp4
概述Provides a hands-on guide to the key levers, tools and methods for creating a positive customer experience.Integrates concepts from the fields of design, psychology and digitization.Offers a structure
叢書(shū)名稱Business Guides on the Go
圖書(shū)封面Titlebook: Creating a Customer Experience-Centric Startup; A Step-by-Step Frame Thomas Suwelack,Manuel Stegemann,Feng Xia Ang Book 2022 The Editor(s)
描述.This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today‘s dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology – as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today‘s highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success.?..The following are the main contributions of this book:..·??????? Provides a clear step-by-step guide to create a customer experience-centric company .·??????? Introduces most impactful tools that managers can use to successfu
出版日期Book 2022
關(guān)鍵詞Customer Experience; Business Success; Consumer Behavior; Services; Customer Relationship
版次1
doihttps://doi.org/10.1007/978-3-030-92458-4
isbn_softcover978-3-030-92460-7
isbn_ebook978-3-030-92458-4Series ISSN 2731-4758 Series E-ISSN 2731-4766
issn_series 2731-4758
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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發(fā)表于 2025-3-21 21:57:11 | 只看該作者
Starting a Start-Up, for good ideas and for convincing pitches. We also present a step-by-step framework that ensures that the focus on the end customer is maintained throughout all steps towards a business model. This framework illustrates how we will proceed in the remaining chapters of this book.
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發(fā)表于 2025-3-22 04:46:16 | 只看該作者
,Outside-In: Defining the CX-Centric Business DNA—The Why, How, and What of a Start-Up,e aspects outline how a company wants to achieve its purpose. Based on “why” and “how”, start-ups must plan concrete measurements before entering a market. Developing customer solutions and go-to-market strategies constitute the “what” in Simon Sinek’s concept of a golden circle.
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發(fā)表于 2025-3-22 11:01:42 | 只看該作者
2731-4758 ds of design, psychology and digitization.Offers a structure.This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today‘s dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experie
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發(fā)表于 2025-3-22 13:01:57 | 只看該作者
e, we describe the multi-layered aspects of CX below. A comprehensive management of CX is key in a globalised, competitive environment, as it is becoming increasingly difficult for companies to position and differentiate themselves solely by means of functional characteristics.
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發(fā)表于 2025-3-23 07:50:21 | 只看該作者
Inside-Out: Testing, Implementation, and Communication of Experience Elements,ibute to the company’s goals. Testing may sound simple at first glance. However, generating valid results requires methodological know-how. In this chapter, we show which criteria should be considered in order to reach valid conclusions via testing.
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