Titlebook: Countering Counterfeit Trade; Illicit Market Insig Thorsten Staake,Elgar Fleisch Book 2008 Springer-Verlag Berlin Heidelberg 2008 Protectio

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Concluding Remarkspriate measures appear to be by no means without effect. Companies with anti-counterfeiting strategies that are founded in a good understanding of the market mechanisms of counterfeit trade, that are strongly supported by senior management, that are based on well-defined monitoring and reaction proc

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Book 2008 their businesses like multinational companies. On the dema- side consumers sometimes invest considerable effort in searching for low-cost imitations or may become actively engaged in a company’s anti-counterfeiting program. The implications for brand owners are as manifold as the market itself. Eff

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sks for specific product categories and help to identify those buyers who are likely to intentionally purchase illicit goods, thus showing where relying on the consumers’ help is or is not expedient. Furthermore, the investigation of consumers’ reasoning for and against intentional purchases of fake

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answers to these questions. We will investigate the potential loss of revenue due to short-term substitution effects, thoroughly analyze the impact on brand value, and introduce a set of tools to quantify financial losses that stem from these effects. Moreover, we will discuss the impact of imitatio

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