書目名稱 | Corporate Political Responsibility |
副標(biāo)題 | How Businesses Can S |
編輯 | Johannes Bohnen |
視頻video | http://file.papertrans.cn/239/238565/238565.mp4 |
概述 | Systematically explains why politics matters for business.Shows how companies can become political brands and profit from supporting the democratic state.Provides concrete fields of action as well as |
叢書名稱 | Future of Business and Finance |
圖書封面 |  |
描述 | This book demonstrates how companies can effectively promote their business by assuming political responsibility and expanding their investment concept to include a political component. It shows that the success of companies is crucially dependent on socio-political conditions. In other words: politically sustainable management is a business case. Therefore companies should take a closer look at the opportunities at the interface of politics and business..To date, there has not been a satisfactory assessment of the issue of Corporate Political Responsibility (CPR), which combines a conceptual framework with practical measures for implementation. This book remedies that oversight, and shows how companies can develop the necessary attitude and operate in concrete CPR fields of action, illustrated by diagrams and examples. While doing so, the author explains how CPR is different from shere lobbying or Corporate Social Responsibility (CSR)..The author provides an overview of the public realm and its actors, and shows how, through political contributions, they can strengthen the performance of the state and thus their own performance. Companies have unique resources for doing so, and in |
出版日期 | Book 2021 |
關(guān)鍵詞 | Democracy; Political branding; Corporate social responsibility; Political participation; Sustainable dev |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-662-62122-6 |
isbn_softcover | 978-3-662-62124-0 |
isbn_ebook | 978-3-662-62122-6Series ISSN 2662-2467 Series E-ISSN 2662-2475 |
issn_series | 2662-2467 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE |