Titlebook: Corporate Diversity Communication Strategy; An Insight into Amer Roxana D. Maiorescu-Murphy Book 2020 The Editor(s) (if applicable) and The

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書目名稱Corporate Diversity Communication Strategy影響因子(影響力)




書目名稱Corporate Diversity Communication Strategy影響因子(影響力)學科排名




書目名稱Corporate Diversity Communication Strategy網絡公開度




書目名稱Corporate Diversity Communication Strategy網絡公開度學科排名




書目名稱Corporate Diversity Communication Strategy被引頻次




書目名稱Corporate Diversity Communication Strategy被引頻次學科排名




書目名稱Corporate Diversity Communication Strategy年度引用




書目名稱Corporate Diversity Communication Strategy年度引用學科排名




書目名稱Corporate Diversity Communication Strategy讀者反饋




書目名稱Corporate Diversity Communication Strategy讀者反饋學科排名

微塵

nvestigates the extent to which the companies’ diversity com.This book analyzes the brand communities of major American multinationals across three industries:?finance, tech, and consumer goods.??It assesses?how companies communicate?their diversity approaches on social media (Twitter)?and studies t

窒息

Book 2020w companies communicate?their diversity approaches on social media (Twitter)?and studies the ensuing perceptions of online users.?By comparing more innovative sectors (tech and consumer goods) with a less innovative industry?(finance), the author examines differences in the way brands approach and c

小鹿

Defining and Classifying Audiovisual Texts,t the company’s enactment of dialogue did not lead to bond-based attachment. The thematic analysis performed on the users’ comments provided valuable explanations in this sense: Wells Fargo’s recurrent crises and the need to reestablish trust.

樹木心

Engineering/Engendering Woodland Wellbeing,Google as well as their impact on the users’ stances vis-à-vis diversity. In addition, the chapter discusses the development of an organizational legitimacy model that can be applied in the context of diversity communication in the tech sector.

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輕而薄

https://doi.org/10.1007/978-3-030-32652-4e it impossible to compare their communication strategies. Consequently, this chapter discusses the main implications of the results that emerged for each company, without making analogies or drawing conclusions across the industry.

FOLD

Roxana D. Maiorescu-MurphyDraws on theory in organizational communication and social psychology to analyze the diversity communication of nine American corporations.Investigates the extent to which the companies’ diversity com

HOWL

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