| 書目名稱 | Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy |
| 副標(biāo)題 | A Neo-Institutional |
| 編輯 | Sarah Marschlich |
| 視頻video | http://file.papertrans.cn/239/238422/238422.mp4 |
| 概述 | This book is open access, which means that you have free and unlimited access |
| 叢書名稱 | Organisationskommunikation |
| 圖書封面 |  |
| 描述 | This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country‘s public. |
| 出版日期 | Book‘‘‘‘‘‘‘‘ 2022 |
| 關(guān)鍵詞 | Open Access; Corporate Diplomacy; Public Relations; Organizational Legitimacy; Neo-Institutional Theory; |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-36818-0 |
| isbn_softcover | 978-3-658-36817-3 |
| isbn_ebook | 978-3-658-36818-0Series ISSN 2524-3225 Series E-ISSN 2524-3233 |
| issn_series | 2524-3225 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2022 |
|Archiver|手機(jī)版|小黑屋|
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