Titlebook: Contemporary Wine Marketing and Supply Chain Management; A Global Perspective Daniel J. Flint,Paola Signori,Susan L. Golicic Book 2016 The

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Brand Management Fundamentals,of several, Castello Banfi di Montalcino. Montalcino in Tuscany is the literal heart of Brunello wine, one of the most elegant and sophisticated of Italian wines, wines that can also be some of the most expensive. Also in the region are Banfi Toscana and Banfi Piedmonte.

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Market Research,cause wineries are essentially refined and highly specialized farms and product producers. Winery owners and winemakers are often highly trained in viticulture but much less so in marketing and sales. Or it could be simply because of the size of the winery and its niche focus.