Titlebook: Contemporary Trends in Marketing; Problems, Processes Aarti Saini,Justin Paul,Satyanarayana Parayitam Book 2023 The Editor(s) (if applicab

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Aarti Saini,Justin Paul,Satyanarayana ParayitamProposes to document challenges, imaginations, and practices for the post-pandemic approach to marketing.Addresses themes such as reimagining marketing in the digital era and the service marketing rev

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Delivering Value Through Sustainable Marketing, and initiatives adhering to environmental standards. Worldwide, companies are taking sustainable initiatives to contribute positively towards sustainable development goals (SDGs). This chapter discusses the evolution of sustainability marketing against the backdrop of development goals. Further, th

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