Titlebook: Contemporary Trends in Marketing; Problems, Processes Aarti Saini,Justin Paul,Satyanarayana Parayitam Book 2023 The Editor(s) (if applicab

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https://doi.org/10.1007/978-1-4613-8961-3andatory social distancing. Most businesses were conducted on virtual platforms; educational institutions switched to web-based teaching, and consumers used click-of-mouse for buying products and services. Viewing from the lens of consumers, this book focuses on the changes in consumer behavior we l

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Adrian L. M. Hodgson,Anthony J. Radfordntury. The proliferation of digital technology, globalization, concerns for the environment and other micro and macro shifts have sparked cultural, economic and political instability that show little sign of settling. Into this already dynamic marketplace environment, the 2020s opened with the COVID

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Adrian L. M. Hodgson,Anthony J. Radfordd strategy has raised many important questions for marketers and policymakers, notably, whether digital distribution channels will cannibalize physical sales or vice-versa and whether legitimate digital distribution channels will dissuade consumers from using (illegitimate) digital piracy channels T

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https://doi.org/10.1007/978-3-031-36589-8Marketing 5; 0; Technology; Innovation; Consumer Behavior; Customization; Sustainability; International Mar

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978-3-031-36591-1The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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A Moonshine Module for the Monster“More than 200,000 tweets have been shared since last month calling for people to spurn the movie with the hashtag #BoycottLaalSinghChaddha,” reported The New Indian Express, a prominent newspaper, on August 5, 2022.