Titlebook: Contemporary Thoughts on Corporate Branding and Corporate Identity Management; T. C. Melewar,Elif Karaosmano?lu Book 2008 Palgrave Macmill

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,Corporations as Storytellers — Stakeholders as Image Builders: Towards Impressive Corporate Communi corporate images and identities — including a classification of image types. We argue for a reconsideration of these contributions if corporate communication is to be other than auto-communication, fixes or acronyms. Our discussion draws on company examples such as Hamburg-Mannheimer, Ramb?ll, Shell, Burger King and Scandinavian Airlines.

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thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.978-1-349-36062-8978-0-230-58322-1

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https://doi.org/10.1007/978-1-349-26508-4ories in customer relationships. We build on recent interest in the marketing literature in identity and develop a conceptual model of consumer brand identification in business relationships. Corporate identity has often been the entity that can be created/manipulated in design and marketing. Seen t

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https://doi.org/10.1007/978-1-349-26508-4creative reputation and strengthens their organizational brand. This research uses an inductive approach based upon thematic network analysis to explore organizational creativity and identity. Its aim is to uncover their relationship with the brand, within a business-to-business context. It asks ‘wh

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