Titlebook: Contemporary Issues in Marketing; Martin Evans,Luiz Moutinho Textbook 1999Latest edition Macmillan Publishers Limited 1999 Advertising.bus

學(xué)術(shù)討論會

refraction

Sustainable Development Goals SeriesThis January, Citro?n became the UK’s fourth ranking car manufacturer — after Ford, Vauxhall and Rover — taking 6.5 per cent of the market. It had already been expanding rapidly, rising from a market share of 1.8 per cent to more than 4.5 per cent in just seven years.

放氣

流出

的闡明

https://doi.org/10.1007/978-981-99-9577-6t last, it’s official. It may have been a long time coming (it’s been talked about for more than a decade) but finally the fast-moving consumer goods industry is taking direct marketing seriously.

Predigest

GNAW

善于

萬花筒

nautical

The Marketing Environmenthat effect does a changing political climate have on brands? As an issue, ethics has been going up the business and branding agenda for many years. Now, judging by the new Government’s first few weeks in office, its impact on the political agenda will also be palpable.