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Titlebook: Consumption Behaviour and Social Responsibility; A Consumer Research Karnika Gupta,Narendra Singh Book 2020 Springer Nature Singapore Pte

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書目名稱Consumption Behaviour and Social Responsibility
副標(biāo)題A Consumer Research
編輯Karnika Gupta,Narendra Singh
視頻videohttp://file.papertrans.cn/237/236237/236237.mp4
概述Provides a new perspective on the concept of consumer social responsibility.Offers practical recommendations for both businesses and governments.Applies a combination of qualitative and quantitative r
叢書名稱Approaches to Global Sustainability, Markets, and Governance
圖書封面Titlebook: Consumption Behaviour and Social Responsibility; A Consumer Research  Karnika Gupta,Narendra Singh Book 2020 Springer Nature Singapore Pte
描述.This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.?.The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike..
出版日期Book 2020
關(guān)鍵詞corporate social responsibility; consumption behaviour; consumer social responsibility; socially consci
版次1
doihttps://doi.org/10.1007/978-981-15-3005-0
isbn_softcover978-981-15-3007-4
isbn_ebook978-981-15-3005-0Series ISSN 2520-8772 Series E-ISSN 2520-8780
issn_series 2520-8772
copyrightSpringer Nature Singapore Pte Ltd. 2020
The information of publication is updating

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Methodological Procedures and Techniquesction . has eight sub divisions under which exploratory, descriptive, and causal phases of research, construction of questionnaire for collecting data, sample size and sampling technique, distribution and collection of questionnaires, editing, coding, survey database preparation, reliability, and pl
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Model Specification and Theory Testing. and . corresponds to objective 2,?and Sects. .–. are devoted to objective 3. In this line, it envisages the C-A-C-B model for its empirical investigation about variables assumed as mediators?in different behavioural domains.
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Characterizing and Profiling Responsible Consumer Segmentsand . obtain consumer membership in the segments based on the profiling variables. Lastly, Sect. . integrates various features of responsible consumers that differentiate them from their correspondents. The profile of responsible consumers reveals that people here are aged, highly educated, academic
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Implications and Research Directionsion . delivers recommendations to marketers, public policy makers, and society itself. By the way of this section, a unique SLP (Stop → Look → Proceed) strategy is offered for green marketers. Section . came out with limitations and further research directions. From the findings, a number of avenues
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