Titlebook: Consuming Mass Fashion in 1930s England; Design, Manufacture Cheryl Roberts Book 2022 The Editor(s) (if applicable) and The Author(s), und

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Localities of Fashion Modernity in the 1930s: Practices of Retailing Behind the High Street,experienced by working-class families and triggered unfamiliar hardship for the wealthier classes. Many, for a time, were dependent on the provision of emergency credit and had little, or no, disposable income. At worst families were dependent on borrowing money to cover essential weekly costs and h

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Localities of Fashion Modernity in the 1930s: Practices of Retailing on the High Street,ablishments included multiple shops and chain stores, department stores and madam shops. The selling philosophies of each and their relationships with young working-class women will be explored in this chapter, along with the practice of home dressmaking. The variety and multiplicity of shopping ven

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Findings and Conclusion,elenaesed” yet, “if you exchanged her cheap frocks for the real thing and put her in the hands of a Bond Street hairdresser, and then set her amongst the Bright Young Things of Mayfair, the only notable difference is that the Bright Young Things would have uglier and noisier manners” (., p. 10). At

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Book 2022terdisciplinary fashion and business history analysis that investigates the design, manufacture, retailing and consumption of fashion for and by young working-class women in 1930s Britain. It concentrates on new mass developments in the design and manufacture of lightweight day dresses styled for yo

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