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Titlebook: Consumer-Driven Demand and Operations Management Models; A Systematic Study o Christopher S. Tang,Serguei Netessine Book 2009 Springer-Verl

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書目名稱Consumer-Driven Demand and Operations Management Models
副標(biāo)題A Systematic Study o
編輯Christopher S. Tang,Serguei Netessine
視頻videohttp://file.papertrans.cn/237/236217/236217.mp4
概述Editors and contributors are leading scholars in Operations Management modeling of consumer behavior.Presents cutting-edge research on rational/strategic consumer demand and how to effectively reach t
叢書名稱International Series in Operations Research & Management Science
圖書封面Titlebook: Consumer-Driven Demand and Operations Management Models; A Systematic Study o Christopher S. Tang,Serguei Netessine Book 2009 Springer-Verl
描述.The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques—examples are mixed sales channels, portals, group buying, and auctions, each of which is enabled by information technologies, the Internet, or both—are changing and expanding consumer-driven demand in many ways. The underlying pattern of demand created by these evolving mechanisms will be a marked departure from traditional factors driving consumer demand.? To analyze and understand rational and strategic consumer demand, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it.? They then present sections on organizational strategies, product strategies, operational strategies, and, finally, pricing strategies for managing rational/strategic consumer behavior.? Together, this handbook provides the state-of-the-art OM models that will help the reader to understand and effectively respond to increasingly rational purchasing behavior...?...CONSUMER-DRIVEN DEMAND
出版日期Book 2009
關(guān)鍵詞Content; Distribution; Import; Internet; Sales; buying; design; dynamic pricing; e-commerce; linear optimizat
版次1
doihttps://doi.org/10.1007/978-0-387-98026-3
isbn_softcover978-1-4899-8369-5
isbn_ebook978-0-387-98026-3Series ISSN 0884-8289 Series E-ISSN 2214-7934
issn_series 0884-8289
copyrightSpringer-Verlag US 2009
The information of publication is updating

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Consumer-Driven Demand and Operations Management Models978-0-387-98026-3Series ISSN 0884-8289 Series E-ISSN 2214-7934
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