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Titlebook: Consumer Voice; The Democratization S. Umit Kucuk Book 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Sp

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發(fā)表于 2025-3-21 16:05:01 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Consumer Voice
副標(biāo)題The Democratization
編輯S. Umit Kucuk
視頻videohttp://file.papertrans.cn/237/236215/236215.mp4
概述Defines a new consumer type based on consumer voice and communication theory’s findings.Offers a macro level perspective for better functioning society and markets.Situates the consumer voice within t
圖書封面Titlebook: Consumer Voice; The Democratization  S. Umit Kucuk Book 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Sp
描述This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," consumer voice is gaining more importance in today‘s world, especially with the changes in communication technologies in markets. In defining the equalizing and democratic relationship between ordinary consumers and corporations, or any other regular company, the book highlights recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers..
出版日期Book 2020
關(guān)鍵詞Consumer Voice; Consumer Complaint; influencers; influencer marketing; voice pollution; market democracy;
版次1
doihttps://doi.org/10.1007/978-3-030-53983-2
isbn_ebook978-3-030-53983-2
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

書目名稱Consumer Voice影響因子(影響力)




書目名稱Consumer Voice影響因子(影響力)學(xué)科排名




書目名稱Consumer Voice網(wǎng)絡(luò)公開度




書目名稱Consumer Voice網(wǎng)絡(luò)公開度學(xué)科排名




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書目名稱Consumer Voice被引頻次學(xué)科排名




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書目名稱Consumer Voice讀者反饋學(xué)科排名




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發(fā)表于 2025-3-21 22:24:17 | 只看該作者
Consumer Voice,he beginning of the twentieth century with the conceptualization of Production Era, to today’s Singularity Era. The changing role and importance of consumer voice in market relationships are also discussed with new conceptualizations from “consumer silence” to “voice domination” and “noise.” Thus, t
板凳
發(fā)表于 2025-3-22 04:04:32 | 只看該作者
地板
發(fā)表于 2025-3-22 05:28:59 | 只看該作者
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發(fā)表于 2025-3-22 12:39:43 | 只看該作者
Voiceconomics, and followers create economic value with their voice in the social media. The value created by number of followers and the quality of voice of influencers are all discussed in light of the currently developing digital consumer behavior literature. The economic value of tone of voice such as human-l
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發(fā)表于 2025-3-22 12:53:58 | 只看該作者
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發(fā)表于 2025-3-22 19:19:25 | 只看該作者
https://doi.org/10.1007/978-3-658-01887-0 when there is still perceived noise present. The chapter ends by discussing the differences between physical and inner voices as well as narrative or written voice to emphasize the importance of true value of voice in social relationships. Changes and potential transformation on these concepts with digital revolution are also discussed.
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發(fā)表于 2025-3-23 04:02:46 | 只看該作者
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發(fā)表于 2025-3-23 06:39:07 | 只看該作者
How to Voice,e-Word-of-Mouth) are discussed as newly developing consumer voicing tools. The potential fraudulent use of consumer voice is also discussed. The importance of such voicing tools for consumer voice and market democracy is discussed from business and legal point of views.
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