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Titlebook: Consumer Perception of Product Risks and Benefits; Gerard Emilien,Rolf Weitkunat,Frank Lüdicke Book 2017 Springer International Publishing

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書目名稱Consumer Perception of Product Risks and Benefits
編輯Gerard Emilien,Rolf Weitkunat,Frank Lüdicke
視頻videohttp://file.papertrans.cn/237/236205/236205.mp4
概述Provides sound conceptual and methodological standards in consumer research and related areas.Covers topics such as consumer psychology, risk perception and marketing research from an interdisciplinar
圖書封面Titlebook: Consumer Perception of Product Risks and Benefits;  Gerard Emilien,Rolf Weitkunat,Frank Lüdicke Book 2017 Springer International Publishing
描述.This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: ?Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.?.
出版日期Book 2017
關(guān)鍵詞Consumer Behavior; Consumer Perception; Perception Risk Instrument; Product Benefit; Product Risks; Produ
版次1
doihttps://doi.org/10.1007/978-3-319-50530-5
isbn_softcover978-3-319-84421-3
isbn_ebook978-3-319-50530-5
copyrightSpringer International Publishing AG 2017
The information of publication is updating

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978-3-319-84421-3Springer International Publishing AG 2017
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Black Holes and Nilpotent Orbits,s of consumer products. Consumers’ purchasing considerations differ depending on how much thoughtfulness plays a role in decision-making. Some consumer products require analysis and comparison prior to making a purchase decision. Not all consumer products are desired; some are purchased out of immed
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https://doi.org/10.1007/978-3-030-66161-8f academic research in the marketing and public policy field. An overview of the various product risks present in the marketplace and their subsequent effects on consumers is presented. Additionally, how risk is measured in the population, an important subject for multiple constituencies (e.g. manuf
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Pilar Jeanneret,Stella Maris Moreirascluding the requirement for non-clinical evaluations before human use. Drugs and other medicines probably undergo the strictest non-clinical assessments using not only animal models but also . and . approaches. These approaches and methods are also used to assess non-drug products, such as foodstuff
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Toward an African Seismological Data Centerhtforward in theory, in practice the design and implementation of a conclusive clinical trial is a multifaceted exercise. Drawing valid conclusion on the effects of the experimental intervention on the investigated outcome also requires careful consideration as to how the collected data are to be an
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Advances in Geospatial Data Sciencelear risks, both contrasting individual and collective risks. Individual versus population risks are presented as an emblematic risk/benefit evaluation. The section further discusses the societal issues related to vaccination, such as vaccination campaigns and quarantines during epidemics. Uncertain
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