Titlebook: Consumer Innovation at the Base of the Pyramid; Emerging Patterns of Sarah Praceus Book 2014 Springer Fachmedien Wiesbaden 2014 Base of the

不能和解

思想靈活

Conceptual foundations of user innovation,carce, subsistence BoP. Fundamental definitions and the evolution of user innovation research are provided before explaining the phenomenon itself and its antecedents. Next the individual user’s characteristics are portrayed and this section concludes with approaches to identify promising users and

健壯

偏狂癥

心胸開闊

Antecedents of consumer innovation at the BoP,cedents of consumer innovation involves many aspects. In this context the research questions specify the influence of innovation-related resources and contextual factors on commercial attractiveness of BoP consumer innovations (Research Questions 3 and 4, respectively). In order to address and answe

Ablation

Summany of findings and conclusions, distinct living conditions at the BoP while still maintaining certain similarities with consumer innovation by wealthier consumer populations. Innovation-relevant resources as well as contextual factors influence the attractiveness of BoP consumer innovations. Before deriving final conclusions and

先行